What Are The 10 Principles Of Customer Strategy?

What makes an amazing customer experience?

“I believe that a great customer experience is personalized, timely, relevant, effortless/simple, seamless, remarkable, memorable, and consistent.

Consistency is an important “umbrella quality” in that all the other qualities need to describe your every experience with a brand.

Always.

Every time..

What are the 7 marketing strategies?

The marketing mix is an acronym that encompasses 7Ps: Product, Place, Price, Promotion, Physical Evidence, People, and Processes.

What are the 5 marketing strategies?

So let’s begin with social media marketing.Social Media Marketing. Social media marketing is one of the most popular and effective types of marketing strategies. … SEO. SEO simply refers to how you can get free and organic traffic to your website. … PPC. … Email Marketing. … Content Marketing.

What are strategic principles?

A strategic principle is defined as a memorable and actionable phrase that condenses a company’s strategy that is communicated throughout the organization (See the illustration below). The purpose of this paper is to describe how a strategic principle is created and used to help companies maintain strategic focus.

What are the 4 types of customers?

The four primary customer types are:Price buyers. These customers want to buy products and services only at the lowest possible price. … Relationship buyers. … Value buyers. … Poker player buyers.

What makes an exceptional customer experience?

Have a clear Understanding of the Customer Base: The key to providing exceptional customer experience is to gain a better understanding of the customers. … Great customer experience involves not only providing customers what is promised but also to exceed their expectations.

What are the 5 strategies?

They stand for Plan, Pattern, Position, Perspective and Ploy. These five components allow an organisation to implement a more effective strategy. A strategy is aimed at the future, concerns the long term and involves different facets of an organisation.

What are the 3 levels of strategy?

The three levels of strategy are:Corporate level strategy: This level answers the foundational question of what you want to achieve. … Business unit level strategy: This level focuses on how you’re going to compete. … Market level strategy: This strategy level focuses on how you’re going to grow.

What are the five strategic elements?

The 5 Key Elements of a Strategic PlanVision.Values.Clearly Defined Outcomes.Accountability.KPIs.

What are customer strategies?

Merkle defines customer strategy as a “a data-driven approach to maximizing the financial value of customers, by combining a deep understanding of customer needs, behaviors, and value with the ability to engage specific customers in the optimal way at various touchpoints across the entire relationship with those …

What are the 4 principles of customer service?

The 4 Principles of Exceptional Customer ExperienceBeing Where Our Customers Are. The first driving principle is providing contextual in-product help whenever possible. … Making It Easy to Find Answers Fast. … Consistency and Compassion. … Closing the Loop.

How do you evaluate customer experience?

Measuring Customer ExperienceCalculate the net promoter score.Analyze customer journey analytics.Conduct customer surveys.Determine customer churn rate.Interpret customer support ticket trends.Measure customer satisfaction scores.

How do you develop a customer strategy?

Developing a Customer StrategyDefine Your Target Markets. Market segmentation is the process of defining distinct customer groups based on specific characteristics, such as psychology, demographics, education and geographic location. … Determine Your Customers’ Needs. … Understand Your Customers. … Develop Strategies. … Solicit Feedback.

What are the 4 types of marketing strategies?

4 Types of Marketing Strategies to Spice Up Your CampaignsCause Marketing. Cause marketing, also known as cause-related marketing, links a company and its products and services to a social cause or issue.Relationship Marketing. … Scarcity Marketing. … Undercover Marketing.

What are the 5 steps in strategic planning?

The 5 Steps of the Strategic Planning ProcessDetermine your strategic position.Prioritize your objectives.Develop a strategic plan.Execute and manage your plan.Review and revise the plan.