Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. ThalerFrom the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions
New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times
Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
Look Inside. Feb 24, ISBN Thaler, and Cass R. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones.
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One of the many competitive advantages American public intellectuals have over their British counterparts is the ability to capture their thesis in a single word: Chaos, Sway, Faster, Blink. The most successful of these endeavours colonise the word for the author's purposes. Nudge has become the 'it' book for politicos. Thaler is in the middle of a fortnight in the UK and is being courted and feted by the chattering, thinking, wonking classes. Everyone who is anyone has been nudged by the amiable prof I bought him dinner.
Sunstein , first published in The book draws on research in psychology and behavioral economics to defend libertarian paternalism and active engineering of choice architecture. The book received largely positive reviews. The Guardian described it as "never intimidating, always amusing and elucidating: a jolly economic romp but with serious lessons within. One of the main justifications for Thaler's and Sunstein's endorsement of libertarian paternalism in Nudge draws on facts of human nature and psychology. The book is critical of the homo economicus view of human beings "that each of us thinks and chooses unfailingly well, and thus fits within the textbook picture of human beings offered by economists.