Second That Emotion: How Decisions, Trends, & Movements Are Shaped by Jeremy D. HoldenFor businesspeople who want to see their company or brand break through, this book is both essential and entertaining reading. For the rest of us, the author provides a window into our decision-making processes, and how emotion-based illogical leaps drive our support for movements, whether they are political, commercial, or related to popular culture. Why do more than 30 percent of Americans believe President Obama is a Muslim? Why do most fans who supported Dove®s campaign for real beauty feel comfortable ignoring the fact that the brands parent company, Unilever, was also behind the Axe® campaign, a brand that has blatantly stereotyped women? Why is Yoko Ono still held responsible for the breakup of the Beatles? These and other random, yet related, questions are explained in here. An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing us to endorse ideas or buy products that we would otherwise reject outright. Holden shows that while advertising and propaganda can provide a spark and social media provides the kindling, individuals create consumer, political, and cultural trends based, more often than not, on thinking that they know logically to be flawed.
Battle Sayings and Quotes
It doesn't take a hero to order men into battle. It takes a hero to be one of those men who goes into battle. I firmly believe that any man's finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle - victorious. Sometimes by losing a battle you find a new way to win the war. I'm fed up to the ears with old men dreaming up wars for young men to die in. Strategy without tactics is the slowest route to victory.
Sign in with Facebook Sign in options. Join Goodreads. Quotes tagged as "battle" Showing of Jason grinned. He loved the Greeks.
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It can be tempting to throw in the towel. You might even have walked away from what you really wanted believing that maybe this battle was not one you could win. - Below you will find our collection of inspirational, wise, and humorous old battle quotes, battle sayings, and battle proverbs, collected over the years from a variety of sources. Sometimes by losing a battle you find a new way to win the war.
Sometimes in life, whether you've just failed a test, flunked an interview or you were simply out for the count after 10 minutes at the gym, it would be really useful if someone were on hand to give you some hugely inspiring words to help you get back out there. Well, look no further than the movies. Over the years, there have been some incredible speeches before the characters entered battle, literally or metaphorically. We've ranked some of the very best and worst of these eve-of-battle speeches to get you seriously pumped for the day ahead. Speechifier: Jake Taylor Tom Berenger.